RELEVANCE FOUND.
NORTH STATES REBRAND
Define the north star of north states through brand strategy, identity, and branding. Resurrect a past logo—renewing their past while modernizing them for the future.
/Brand strategy / brand identity / brand playbook / collateral design / product naming / Packaging
TRULY PIZZA BRANDING
Define and design a premium Southern California pizza experience inspired by southern Italy. Currently ranked #26 in the World. #9 in the U.S.
Brand strategy /brand identity /brand playbook /operations manual /collateral design /digital /social /environmental
Work that crushes limits
DELI EXPRESS
Chuckwagon needed to stay relevant in a bougie-food world, so Be a Legend turned its old-reliable, cheese-exploding sandwich into a thumb-stopping retro western ride—complete with a ‘61 tee-wearing hero, a red ’72 Charger, and pure convenient-store swagger.
CAMPAIGN CREATION /CAMPAIGN PRODUCTION
TRULY GELATO
CREATE A WORLD CLASS GELATO BRAND WITH THE HERITAGE OF ITALY AND THE HEART OF CALIFORNIA.
Brand strategy /brand identity /brand playbook /operations manual /collateral design /digital /social /environmental
Work that crushes limits
