Nutrisource

brand strategy and treats packaging rebrand

Nutrisource came to us stuck in the treat aisle—reliable but overlooked as new-school brands with personality and modern design were stealing the spotlight. Our job was to unlock relevance without losing the quality and trust pet parents already knew. We repositioned the brand around freshness, fun, and flavor, then completely overhauled treat packaging to reflect that personality—bold colors, playful energy, and a design system that finally made “treats” feel like, well, a treat. Paired with the launch of new recipes built on real ingredients and high-quality protein, Nutrisource debuted a lineup that looked as good as it tasted (to dogs, anyway). The result: a brand no longer trapped in its kennel, but standing out on shelves and winning the next generation of pet parents.