Marmot. In with the out.

go-to-market

reintroduce their storied brand to a new generation of hikers, climbers, and skiers—without losing sight of the heritage that made them iconic. The challenge was clear: lead with product, make an impression, and do it all with limited resources. We embraced the scrappy ask and built a vibrant creative world out of bold colors, sharp copy, and Marmot’s own “performance and play” positioning. The campaign—In with the Out—brought fresh energy to the brand across Facebook, Instagram, and Snapchat, where multivariate testing quickly drove efficiency and engagement. In the end, Marmot not only showcased their new line but also secured their place with the next generation of outdoor explorers.